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The New Rules of Local SEO in an AI-Driven Search World
For years, local SEO followed a fairly predictable playbook: optimize your website, claim your Google Business Profile, gather reviews, and build backlinks. While those foundations still matter, the rise of AI-powered search experiences is fundamentally changing how businesses are discovered. Search engines are no longer simply returning lists of links. AI systems now generate answers. Instead of ten blue links, users receive summarized responses pulled from multiple trusted
Becky Shallow
2 days ago2 min read
AI and SEO: How AI Amplifies the Fundamentals of Digital Presence
Search conversations have shifted rapidly over the past year toward AI-driven discovery. From generative results to conversational interfaces, new ways for users to find information are emerging. Yet, AI is not replacing the fundamentals of SEO. Instead, it is exposing and amplifying them. As AI systems become more sophisticated in interpreting and surfacing content, the core SEO signals grow even more important. This post explores how AI highlights the need for strong techni
Becky Shallow
Feb 282 min read
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